E-Commerce for All

Tag: Searcher

  • Have We Screwed Ourselves?

    Google has known searchers do this for sometime…and they have preached the use of great and unique descriptions along the same line. Remember, your Meta description does not help you rank… but is rather a unique opportunity to elicit a click from searchers. This element however, if not appropriate for the query will be replaced…

  • Information Searchers vs Customers

    Many shop owners have never considered how people search. Regularly contract customers are blown away by the search phrases they get when they receive their first weekly rank report. They expect to see search phrases like “iPod” or “Apple iPod”, instead of “buy iPod Nano” or “buy iPod Touch”. Fact is, there is a very…

  • Beating the Google Blues

    So you have worked hard, and are starting to see so good results from your shop’s SEO campaign…. Only to find that your #4 SERP (Search Engine Result Page) is now buried below the fold and your traffic has taken a huge hit. Or… Worse yet, you just made page 1 in #9 and now…