Normally, I would not blog this, as I am a fervent believer in the “PageRank is not a big deal” mentality. You see, I put little if any stock in that little green bar, and instruct our clients likewise. We rather belong to the “build it and they will come” theory of SEO. In part our belief is that natural links, on page optimization, fresh content, elimination of duplication and unique text are in fact the key to organic search success.
The original question from the poster was “I’ve deleted products. How do I redirect customers to new ones? or to search instead? ” This is a great question and deserving of some thought.
With the current climate of Google’s new algorithm, I have had cause to reflect on a basic idea…. Seemingly long forgotten. Are you getting the sales you need from your existing visits? Or are you a “build it and they will come” person?
In our everyday dealings with our own customers, we instruct, get asked and generally can talk all day about proper content for one’s online store. This has always been a tough thing to properly execute on the part of the shop owner.
Online press releases can provide valuable platform to reach the growing online community. Press releases must be well written and well optimized for PR distribution through the press release network. A great press release will attract journalists and is also well optimized for distribution to your targeted audience.