Google April 2010 PageRank Update

Normally, I would not blog this, as I am a fervent believer in the “PageRank is not a big deal” mentality. You see, I put little if any stock in that little green bar, and instruct our clients likewise. We rather belong to the “build it and they will come” theory of SEO. In part our belief is that natural links, on page optimization, fresh content, elimination of duplication and unique text are in fact the key to organic search success.