E-Commerce for All

Tag: Shoppers

  • Summer 2011 Plan of Attack

    Looking  at the changes and trend of Google and the other search engines, I thought it might be a good time to plot a new plan of attack. Sure, many things remain as they were… But there are also many new things we are looking at more deeply, as well as things we no longer…

  • Ecommerce Deal Breakers Unveiled

    So what is a deal breaker? Simple, these are the things in your cart that shoppers fret about, thus causing them not to make a purchase. So while every shopping cart, product and websites is different, there are some very common factors which cause your shoppers to leave. Let’s address them and some of the…

  • Where are your shoppers coming from?

    This study polled online shoppers about where the look for items to buy, how they shop and what they shop for. I think that although the results may seem as expected… the missing element is how it applies to your business, and what growth in the particular metric you might expect in the future.

  • Smarter Searchers Use Longer Queries

    The need for helpful, descriptive and natural text on your store’s page cannot be understated. Your shoppers need this text to help them find you, identify your page as a good result and better navigate your site.

  • Great Ecommerce Content/Copy

    In our everyday dealings with our own customers, we instruct, get asked and generally can talk all day about proper content for one’s online store. This has always been a tough thing to properly execute on the part of the shop owner.