Scroogled!

Google’s Bait & Switch Many of you shop online…. Most of you have used the super helpful Google shopping results in your regular searches when buying things online. They are helpful, you get a picture and to compare prices BEFORE even visiting the website. Until recently these results have been free for merchants who follow…

Creating Actionable Ecommerce Content

Lastly, to help the search engines understand the actionable nature of your product pages you should includes words such as “buy”, “purchase”, “shop online” etc. When including these types of action phrases it will be most effective to string them along a keyword for the product. something such as “When buying a roo online, you have several options for color, size and delivery”. It’s way too easy to get spammy when trying to create actionable content… so pay close attention to the perceived intent of the words you chose.

Panda Power

Now that Panda has started to affect sales we are hearing more questions from webmasters…. Problems with loss of rank, sales and traffic from Google are now pretty clear and present for Zen Cart owners. I wanted to take a quick look at what to do to begin to restore your site’s rank, traffic and sales.