Unless you are shop owner gifted in the art of graphic design it is probably best to develop a logo for your ecommerce site with the help of a professional or graphic artist.

You should know, however,  that many local graphic designers may charge as much as $1,000 or more for a fully unique logo design depending on the amount of time and work the logo takes to meet your specifications. These professionals will work with you to come up with a way effective to brand your name or product in the minds of your shoppers. The importance and historical value of a quality logo cannot be overstated.

While it is possible to locate a much less expensive brown bag solution to your company’s logo needs. It is also possible to receive a stunning business logo for as little as $69, however you might also get a common logo which is less than perfect for that price as well.

Many online logo design firms charge a standardized fee and will allow you the opportunity to make a limited number of revisions. You begin to pay more when they have to return to the logo design past for more than the predetermined number of revisions.

A quality company logo presents your online and corporate image to all site visitors. If that logo looks unprofessional or crappy the overall trust factor in your ecommerce business will sustain a substantial hit.

This same line of thinking applies to the design of your store or website. It is very common for shop owners to  have a quality product with a comprehensive guarantee and still have few customers. You can provide free shipping and other promotional schemes and still have a poorly performing online store if your website does not meet the professionalism normals which regular online shoppers are accustomed to.

Spend some quality time reviewing other ecommerce sites to give you a better idea of the look and feel you will need to develop in your own store.

Interestingly many large and successful ecommerce shops could really stand some updating. These websites have been online for a few years and were developed as cutting edge ecommerce solutions when they were new. It is correct and safe to say that these websites are missing out on a wealth functionality and contemporary website design.

Brick and mortar stores also need to maintain their presence with things like a new coat of paint, store remodeling and new carpet every now and again. The same is true for an online store…. The pitfall here is that a successful store which is outdated has no tangible means to measure the increased success of implementing new software and/or design functionality. It frankly requires a leap of faith.

For far too long many entrepreneurs have simply considered ecommerce a novelty item that draws some residual income to their business, but is of course secondary to an existing brick and mortar operation. The truth in this lie we tell ourselve is this… those who have taken ecommerce adventure seriously and with great dedication have discovered very tangible increases in online sales that are often more than their brick and mortar sales total.

Pay attention to your online store and develop it into a great destination for online shopping in your niche. Your shop is not a business card… Its a customer sales person who works 24 hours a day and 7 days a week!