Lastly, to help the search engines understand the actionable nature of your product pages you should includes words such as “buy”, “purchase”, “shop online” etc. When including these types of action phrases it will be most effective to string them along a keyword for the product. something such as “When buying a roo online, you have several options for color, size and delivery”. It’s way too easy to get spammy when trying to create actionable content… so pay close attention to the perceived intent of the words you chose.
The problem? Google has first alarmed the user with strong, scary text (Severe health issues are found on your site), images and colors. Secondly, telling the user that an archive page for example, blocked in robots.txt is an “important page”. So the user, who is probably just a business owner…. Hurries to pay their IT guy to unblock this “important page”, so Google can omit it from the search results for duplicity and “low quality”.
I have in the past defended Google’s business practices and desire to make the index a more user friendly and productive experience….. BUT now I’m not so sure Google isn’t the capitalists that many claim they are.
I think Matt hit on a couple of key things on this subject that easily translate in to our current experiences with the Panda update. Using words like “trust” and “user experience” tell me that while it may not be a direct ranking signal…. It is being signaled from other relevant areas such as we see in the quality guidelines Google has given us in regards to Panda.
Panda has become such a daunting and distressing word in our world lately. Makes me wonder why such a cute and loved animal such as the panda was used to name/describe the utter mayhem. I mean seriously, isn’t something such as wolverine, crocodile or even tasmanian devil seem more fitting?