Many shop owners are really lagging behind on the social media angle. Let face it, time is short and so much to do. Fact is, so many things to promote your ecommerce business cost money, this one is free… Just a bit of you precious time to get free promotion for your online shop. There are some very good business reasons to spend a few hours creating your business’ Facebook fan page.
Did you know that someone else could steal away your business name for their own fan page?
We talk with shop owners about a great many things, one thing we advise on frequently is protecting your brand. Now I know you are not Coca Cola or Gieco, but your brand is the heart of your business. It may not seem important now, but what if I told you that if you do not act, when the importance of brand protection smacks you in the face it may be too late?
Yes, too late. There are some things you just MUST do to protect your brand, NOW…. Not later.
Register the alternate spellings, TLDs and versions of your domain. This might cost you $50 a year, but it’s probably one of the best investments you can make. What will you do if years from now, when hopefully you are knee deep in success, a competitor has a misspelling of your domain?
You will lose traffic is what you will do…. To your competitor at that. A great example is a client of our who registered a domain with a number in it. The number 4 instead of for. His competitor using the “for” domain, grabs a great deal of his traffic…. and sales, as they sell very similar products. Hell, he even gets phone calls for the other business…. Imagine how many of his customers are calling them.
Another recent situation involves a shop owner who has the .NET version of their domain only. Now this is a bad move to start with, but if you have the .COM as well, no worries as you can redirect them. Like we do PRO-Webs.com. This client has only the .NET and the .COM houses a VERY adult website. Many returning customers will not only be lost, but very likely offended as well.
Facebook and Twitter are important for the same reason. They both have vanity urls, like http://www.facebook.com/prowebs and http://twitter.com/prowebs. Once someone else registers YOUR business name, that’s it…. Gone.
So while I realize you are long on work and short on time, spending a few hows setting up your Facebook fan page… and your Twitter account as well, is a damn good investment. In the future we will see these social media profiles and pages become an active part of your business’ equity and domain worth. Not to mention, how awful to find that your customers are being stolen away by some look-alike business using your rightful Facebook url. Worse yet… Find out there is nothing you can do, because you failed to spend a few hours when it counted.
Interested? Let’s set up your Facebook fan page.
You probably noticed that Twitter, unlike Facebook gives you a personalized url right off. Facebook require