It’s official, Google has stated that load speed is a part of the 200 or so ranking factors within their ranking algorithm. This is not a surprise as the new algorithm seems to be very tuned for a very wholesome set of factors.
Ecommerce specific SEO techniques, topics and news for the small business online store owner.
Normally, I would not blog this, as I am a fervent believer in the “PageRank is not a big deal” mentality. You see, I put little if any stock in that little green bar, and instruct our clients likewise. We rather belong to the “build it and they will come” theory of SEO. In part our belief is that natural links, on page optimization, fresh content, elimination of duplication and unique text are in fact the key to organic search success.
The original question from the poster was “I’ve deleted products. How do I redirect customers to new ones? or to search instead? ” This is a great question and deserving of some thought.
Call this an eye opener and perhaps myth buster for how you think about sitemaps. First and foremost we are not talking about your human/visitor HTML sitemap… But rather a sitemap specifically formatted for search engines to read.
This study polled online shoppers about where the look for items to buy, how they shop and what they shop for. I think that although the results may seem as expected… the missing element is how it applies to your business, and what growth in the particular metric you might expect in the future.