Information Searchers vs Customers

Many shop owners have never considered how people search. Regularly contract customers are blown away by the search phrases they get when they receive their first weekly rank report. They expect to see search phrases like “iPod” or “Apple iPod”, instead of “buy iPod Nano” or “buy iPod Touch”. Fact is, there is a very distinguishing difference between these search queries… So are customers and some are not.

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Google Attacks Duplicate Content

Duplication for sorted and alternate view urls continues to be a problem for shop owners. The new rel=”canonical” attribute is excellent, but in our dynamic shopping carts implementation is a nightmare for most. So, Google to the rescue (at least for their results) as now in your Google Webmaster Tools you can adjust your parameter handling for Google.

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