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Sweet Success with Low Hanging Fruit
In this climate of change, traffic drops and uncertainty, I can offer eCommerce merchants a fast, easy and effective way to increase search traffic and sales. Maybe you don’t believe you can effect your search volume and conversions without the assistance of a marketing or SEO firm? You would be wrong…. Much more than that,…
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Creating Actionable Ecommerce Content
Lastly, to help the search engines understand the actionable nature of your product pages you should includes words such as “buy”, “purchase”, “shop online” etc. When including these types of action phrases it will be most effective to string them along a keyword for the product. something such as “When buying a roo online, you…
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Ecommerce Spring Forecasting
Most ecommerce stores have some season trending. This is very unique to both the store and the product line. So a store selling green widgets can be expected to trend sales in a similar manner to another shop selling green widgets… But not exactly, as they are many additional metrics that influence one’s sales.
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Converting Your Biggest Losers
With the current climate of Google’s new algorithm, I have had cause to reflect on a basic idea…. Seemingly long forgotten. Are you getting the sales you need from your existing visits? Or are you a “build it and they will come” person?