In this climate of change, traffic drops and uncertainty, I can offer eCommerce merchants a fast, easy and effective way to increase search traffic and sales. Maybe you don’t believe you can effect your search volume and conversions without the assistance of a marketing or SEO firm? You would be wrong…. Much more than that,…
Lastly, to help the search engines understand the actionable nature of your product pages you should includes words such as “buy”, “purchase”, “shop online” etc. When including these types of action phrases it will be most effective to string them along a keyword for the product. something such as “When buying a roo online, you have several options for color, size and delivery”. It’s way too easy to get spammy when trying to create actionable content… so pay close attention to the perceived intent of the words you chose.
Most ecommerce stores have some season trending. This is very unique to both the store and the product line. So a store selling green widgets can be expected to trend sales in a similar manner to another shop selling green widgets… But not exactly, as they are many additional metrics that influence one’s sales.
With the current climate of Google’s new algorithm, I have had cause to reflect on a basic idea…. Seemingly long forgotten. Are you getting the sales you need from your existing visits? Or are you a “build it and they will come” person?
Eye tracking is defined as research to track where a user’s eyes look while reading, then analyze the data to reveal behavioral patterns. In essence eye tracking is a core part of usability & accessibility.