With the current climate of Google’s new algorithm, I have had cause to reflect on a basic idea…. Seemingly long forgotten. Are you getting the sales you need from your existing visits? Or are you a “build it and they will come” person?
12/1/2009 Google was granted a patent by the US Patent Office detailing how duplicate documents are detected in a web crawler system. This new patent details how Google detects and then filters or determines which documents are the “more important” version for the purpose of providing unique search results.
The need for helpful, descriptive and natural text on your store’s page cannot be understated. Your shoppers need this text to help them find you, identify your page as a good result and better navigate your site.
Google Caffeine is essentially Google’s new, upgraded search engine. While Google has said the official launch of the new search will not be made until after the holidays, it’s actually live in a few data centers already.
Many shop owners seek to hide their WhoIs information for the sake of privacy. We have also advocated that, yes spam is a problem, but transparency within your business model is worth it. It would seem that Google agrees.