Paid Links and Google Penalties

Google is once again cracking down on paid links. Not only are they cracking down, but they are hitting some big fish. This effort, most likely to set a solid example is quite effective. We know that Google can and will penalize you for paid links that are permitted to pass PageRank… But many seem to ignore this and continue to blatantly buy links.

Link Your Google Webmaster Accounts to Analytics

Google announced that you can now link your Google Webmaster Tools verified site(s) to a Google Analytics profile when they use the same Google Account. This task is a simple one that integrates the data between Analytics and GWT, making your Analytics profiles available in GWT and sharing some reports and abilities between the 2. Just another means to manage your data more effectively and keep things neat and tidy.

Google Readability

On 12/10/2010 Google announced they have added a reading level advanced search feature to Google organic search. While I don’t see this as a huge ranking opportunity for ecommerce shops, I do think that Google will adapt some sort of automation for regular organic results…