Category: Ecommerce Marketing

  • Converting Your Biggest Losers

    With the current climate of Google’s new algorithm, I have had cause to reflect on a basic idea…. Seemingly long forgotten. Are you getting the sales you need from your existing visits? Or are you a “build it and they will come” person?

  • Brand Damaging & What it Means to Ecommerce

    It’s not really Greek, in a nutshell, if you, your practices, your security or your products and services are a bad risk, Visa Mastercard feels that this damages their brand.

  • Zen Cart Cyber Monday Checklist

    Let’s face it, this Monday you and your website will be facing one of, if the the largest online shopping days all year…. Cyber Monday. Preparing for this day is crucial to your business. So below I have some ecommerce and Zen Cart specific things to help you prepare and succeed this Monday.

  • Endorsement Blogging & the FTC

    Many bloggers have already taken steps to properly blog endorsement material and limit the liability. However, Monday the FTC (Federal Trade Commission) revised their rules for the use of both testimonials and endorsements in advertising. This new set of rules comes complete with the specific inclusion for bloggers. Believe it or not, this is the…

  • Article Promotion for Ecommerce

    One way of promoting your web store and products can be achieved for free. As an additional bonus, this “free” marketing method can boost your store’s backlinks too.