Holiday shopping 2010 seems to have kicked off quite well and significantly over average sales! Moving forward for this marketing window, we want to maximize the remainder of the holiday sales season potential. So we have some great promotional ideas for your store to have an excellent overall 2010 holiday shopping season.
Ecommerce marketing for the small business owner. Market, promote and convert the sales you need to be successful.
Many shop owners are really lagging behind on the social media angle. Let face it, time is short and so much to do. Fact is, so many things to promote your ecommerce business cost money, this one is free… Just a bit of you precious time to get free promotion for your online shop. There are some very good business reasons to spend a few hours creating your business’ Facebook fan page.
There has been an absolute onslaught of shop owners wanting a blog. This is not very unexpected, as the freshness and regularity of content carry far more weight then they ever have before in Google’s algorithm.
So what is a deal breaker? Simple, these are the things in your cart that shoppers fret about, thus causing them not to make a purchase. So while every shopping cart, product and websites is different, there are some very common factors which cause your shoppers to leave. Let’s address them and some of the solutions you can use to set your shopper’s minds at ease.
First and foremost make sure your Zen Cart is fully patched! No exceptions. Your Zen Cart you just downloaded and installed still needs these. Now, do these items on Zen Cart’s recommended security list. On this list please ignore the following. If you choose to do these things, your robots.txt cannot be accessed and the…