Many shop owners seek to hide their WhoIs information for the sake of privacy. We have also advocated that, yes spam is a problem, but transparency within your business model is worth it. It would seem that Google agrees.
Let’s face it, this Monday you and your website will be facing one of, if the the largest online shopping days all year…. Cyber Monday. Preparing for this day is crucial to your business. So below I have some ecommerce and Zen Cart specific things to help you prepare and succeed this Monday.
Google has known searchers do this for sometime…and they have preached the use of great and unique descriptions along the same line. Remember, your Meta description does not help you rank… but is rather a unique opportunity to elicit a click from searchers. This element however, if not appropriate for the query will be replaced by a snippet to better serve the searcher…. All good, no arguments here.
Hidden text can occur for many reasons, most are in no way malicious. Text can be same color text and background, hidden in html commenting, stuffed in to alts and titles and hidden with numerous CSS styles. All of the common findings of hidden text, malicious or not are a violation of Google’s quality guidelines for hidden text.
On October 27th, Google was granted a patent for this ranking methodology. In essence, the patent referred to as “Rank-adjusted content items” seeks to use click logs and query logs are processed to identify statistical search patterns.