E-Commerce for All

Author: Melanie

  • Jump to Results on Google

    On Sept. 30, 2009 I posted some fresh new Google candy…. super snippets. A super snippet is simply a jump to link in your search results for relevant anchors within a page. Google understands that large pages with a great deal of content can be challenging for visitors to navigate. This is exactly the case…

  • Free Zen Cart Report Palmetto Engraving

    We have our very first brave shop owner’s report! Nancy from Palmetto Engraving took the plunge and sent us her site to audit.

  • SEO – Myth, Method or Discipline

    Certainly there are many schools of thought about SEO. My purpose today is to share with you my own insight in to SEO as a whole — What is SEO?

  • Information Searchers vs Customers

    Many shop owners have never considered how people search. Regularly contract customers are blown away by the search phrases they get when they receive their first weekly rank report. They expect to see search phrases like “iPod” or “Apple iPod”, instead of “buy iPod Nano” or “buy iPod Touch”. Fact is, there is a very…

  • Reverse Domain Name Marketing

    More and more we are seeing off the wall, non words become solidly branded domain/company names. Names like Hulu.com, which essentially meant nothing at its time of inception can be very successfully branded and promoted.