Category: Ecommerce Marketing

  • Customizing Google Snippets with Microdata

    In this post I will show you how to implement the Product Schema Microdata for your product pages. Now this tutorial is for 1.5.0, but if you’re sharp you can easily implement it in other Zen Cart versions.

  • Sweet Success with Low Hanging Fruit

    Sweet Success with Low Hanging Fruit

    In this climate of change, traffic drops and uncertainty, I can offer eCommerce merchants a fast, easy and effective way to increase search traffic and sales. Maybe you don’t believe you can effect your search volume and conversions without the assistance of a marketing or SEO firm? You would be wrong…. Much more than that,…

  • Social Superiority for Ecommerce Merchants

    Social Superiority for Ecommerce Merchants

    According to and independent survey “small and mid size online retailers are highly confident in the future of ecommerce”.

  • Google Merchant Center Data Limits

    Google recommends that data feeds be under 20MB for upload within Google Merchant Center, while scheduled fetch and FTP uploaded feeds can be up to 1GB. Compressed feeds must be under 500MB or you will need to split them in to 500MB or less files.

  • Holiday Shopping Ideas + Checklist for Ecommerce

    It’s that time of year once again when our minds move to maximizing sales and serving the mass of holiday shoppers our website will be serving. I write one of these posts every year to help you prepare, market and maximize your holiday sales season.