There are many ways to do both more effectively… Things like usability studies and deep effective long tail keyword research will yield far better results. However, the short and narrow of it is to create usable content. Other wise you might win the battle and lose the war!
Ecommerce specific SEO techniques, topics and news for the small business online store owner.
You may be wondering how search engines select the top pages from millions of others. There are calculations involved called algorithms and you have to work with these to put your site in page one. The great part is that all of the things search engines look for to rank your site are beneficial to your shoppers as well.
In your product page titles there are more possibilities and more specific needs for searchers. Relevancy is still the key, as an irrelevant title will not perform for you. So we have some simple and easy to implement tips below for creating highly effective product page titles which will help you rank and supply the searcher with the proper product information as well.
This can really turn out to be a great assest to online store owners, you see Yahoo has traditionally always been a very strong search engine for ecommerce stores. Yahoo products a paid feed submission has been around for quite some time, but submitting your Google feed in Site Explorer is free and will display in regular search results.
So if you have a mind to help Google help you, then you might want to participate in the “Tell us what you think” Feedback campaign currently underway at Google.