Let’s face it, this Monday you and your website will be facing one of, if the the largest online shopping days all year…. Cyber Monday. Preparing for this day is crucial to your business. So below I have some ecommerce and Zen Cart specific things to help you prepare and succeed this Monday.
Ecommerce specific SEO techniques, topics and news for the small business online store owner.
Google has known searchers do this for sometime…and they have preached the use of great and unique descriptions along the same line. Remember, your Meta description does not help you rank… but is rather a unique opportunity to elicit a click from searchers. This element however, if not appropriate for the query will be replaced by a snippet to better serve the searcher…. All good, no arguments here.
On October 27th, Google was granted a patent for this ranking methodology. In essence, the patent referred to as “Rank-adjusted content items” seeks to use click logs and query logs are processed to identify statistical search patterns.
On Sept. 30, 2009 I posted some fresh new Google candy…. super snippets. A super snippet is simply a jump to link in your search results for relevant anchors within a page. Google understands that large pages with a great deal of content can be challenging for visitors to navigate. This is exactly the case with out main page.
Certainly there are many schools of thought about SEO. My purpose today is to share with you my own insight in to SEO as a whole — What is SEO?