Ecommerce specific SEO techniques, topics and news for the small business online store owner.

Have We Screwed Ourselves?

Google has known searchers do this for sometime…and they have preached the use of great and unique descriptions along the same line. Remember, your Meta description does not help you rank… but is rather a unique opportunity to elicit a click from searchers. This element however, if not appropriate for the query will be replaced by a snippet to better serve the searcher…. All good, no arguments here.

Jump to Results on Google

On Sept. 30, 2009 I posted some fresh new Google candy…. super snippets. A super snippet is simply a jump to link in your search results for relevant anchors within a page. Google understands that large pages with a great deal of content can be challenging for visitors to navigate. This is exactly the case with out main page.